ANNA DELLO RUSSO SUNGLASSES FOR H&M

Vogue Japan editor-at-large and Fashion Director Anna Dello Russo has teamed up with Swedish high street clothing brand H&M to create an “unabashedly glamorous, precious and playful” range of fashion accessories. According to the fashion icon “all we need is a 'fashion shower' . Anna designed for H&M sunglasses, bags, shoes and jewellery.

The owner of over 4,000 pairs of shoes claims that “There is something feisty and over the top in this collection. Our customers will find it incredibly exciting and extravagant, with a precious vintage feel. Mostly gold, it is truly spectacular: these pieces will give a new life to everyone’s wardrobe. The idea is to have luxury that you can play with, at an affordable price.”

Dello Russo advices us to use sunglasses as “a personal touch, as an amusing way to revitalize your life and wardrobe: you will turn an ordinary day into a sensational fashion week day.”

The sunglasses will cost about  $24.95.

All sunglasses are gold – black with gold mirror lenses. Her rich frames topped with crocodile and chains!

We love them!

ANNA KARIN KARLSSON EYEWEAR

Designer Anna-Karin Karlsson has a collections of eyewear based on childhood fairly tails. Fashion-hot Swedish eyewear designer adds to her frames red roses and leopards. The sunglasses look like a piece of art. Every design has a setting, a name and a story that goes with it.

Today Karlsson has a handful of clients around the world. Her dramatic frames topped with flowers and animals have been seen on such celebrities as Rihanna and Usher.

In february 2012 Anna-Karin was put forward as one of the most important designers in Swedish fashion by fashion Magazine DV.

10 BEST EYEWEAR PHOTOS

 

John French

 

 Peggy Guggenheim

 

Vogue cover, 1939

 

Frank Horvat

 

F.C. Gundlach

 

Helmut Newton

 

Henry Clarke

 Nina Leen

 

Gordon Parks

Martin Parr

LONDON FASHION WEEK - TRENDS SS2013

London Fashion Week isn’t only about clothes but accessories as well. Lot’s of eyewear companies team up with fashion labels for eyewear limited edition.

This week we could see on the catwalk some new trends for Spring Summer 2013.

There will be lot’s of classic, elegant and timeless designs.  Except black, crystal there will be lot’s of tortoise shell and very soft pastel colours.  Round, oval and even angular rectangles will be the must have of next session.

 

Linda Farrow Luxe

Massada Eyewear

BUSHAKAN WOOD DESIGN

In these days we don't have one pair of eyewear, but piles. Yes, piles. People change there frames 2-3 times a day. Not only from reading glasses to sunglasses, but also to match there clothes. It is quite difficult to keep them clean and pristine. The lenses always get scratched and the arms fall off and it’s just a mess.

Now it's time that you meet Bushakan eyewear stands. Individually made from solid pieces of hardwood, the stands have sections carved out to house all of your eyewear in a safe spot.

Very simple, very nice!  

LUNETTES LONDON SHOP

Lunettes London is probably one of the best value destinations to buy vintage eyewear. They offer a big range of sunglasses, fashion glasses and frames. For eyewear from 1920s - 1990s, we have to pay  from £15 up to £200. They have lot’s of different styles for all tastes and budgets.

You can currently find Lunettes eyewear at the Vintage Market no 85 Brick Lane, London, ASOS Marketplace, and Religion, no 154 Brick Lane, London.

FRAMED! CONTEPORARY EYEWEAR IN FASHION

Held at the London College of Fashion Space Gallery at 20 John Prince’s Street in London from 12 September – 3 November 2012, the exhibition will depict eyewear’s historical progression from the mid-twentieth century through featuring more than 100 frames from private collections, fashion houses and bespoke ateliers.

A/W 2012/2013 FASHION TRENDS

Black is back. It the past few seasons many colours were consecrated as ‘the new black’ but now the deep black is back. Traditional black is the “must” of autumn 2012 and winter 2013 season.

Black is not only in catwalks but also in the eyewear industry. This colours was always safe for our frames.  Black glasses are both elegant and chic.

We have selected some nice black frames from Massada Eyewear. They are clean, stylish and have that all important attitude. Black has always been synonymous with elegance, taste and refinement.

Round frames Sleeper , a little bit John Lennon style is very hot this season. You can mix it with floral prints and simple shirt.

Dr Strange Love works will everything and everyone.  It is perfect for dresses and sandles.

Metropolis will look great with Helmut Lang coat and grey skinny jeans.

MASSADA EYEWEAR: SLEEPER black with grey graded lenses
Helmut Lang HELMUT Voltage micro modal racer-back tank, Helmut Lang Cicadae printed stretch-twill leggings, Mugler Court Shoes, Balenciaga Pocket Tote L

MASSADA EYEWEAR: DR STRANGE LOVE black with navy graded lenses
THE ROW ranon dress, Shoes Hermès, Vintage Yellow Leather handbag, Michael Kors MK Leather Belt

MASSADA EYEWEAR: METROPOLIS black
Helmut Lang Shearling Coat, Helmut Lang skinny jeans, Alexander Wang shoes, The Row Leather backpack

www.massadaeyewear.com